Are you someone that enjoys working with their hands but seems to be stuck in an office job? Well believe it or not, there is a way out. One of the fastest growing business ventures in the Detroit area is the Detroit auto body shop. These have become incredibly popular simply because of the parts that hey can get ahold of in a short amount of time. They’re also very popular because of the amount of drivers in Detroit.

Now, there are a lot of steps in starting up a business – and aside from mentioning that you need a business plan and some financing to get your Detroit auto body shop working, we’re going to only touch on them in passing. Your business plan should start with the basics and fundamentals first and foremost.

The Market

Detroit is actually the 11th most populated metropolis in the US, and there are many drivers there. There is no doubt that by setting up your Detroit auto body shop you will bring in some revenue. Especially considering the need for parts and repair.

In the area of business, you must always choose the proper location. Even in a city that needs an auto body shop won’t have much use for one that it cannot seem to find. Fortunately you’ll be able to find several different commercial properties for sale. These are normally placed fairly well, so you’ll be able to attract a good amount of traffic.

Outreach

Once you’re set up, you need to do outreach. Your business will survive or die based on how much traffic (literal, in this case) you get. Your quality of work is one of the major areas that will build business down the road in the future, through word of mouth sales, and customer referrals, and is the fundamental skill you’re selling.

After that, comes marketing (making sure that people are generally aware of your business) and sales (getting specific customers into the shop for specific services). Marketing can be handled by television and radio ads, as well as bill boards, web sites, and flyers. Watch your marketing budget carefully; most people who go to an auto body shop, regardless of where it is, do so because they’ve been referred to by a friend, or because yours was the first one they saw.

Another form of outreach is to insurance carriers. Getting insurance companies to refer your business to their auto insurance clients is critical; it’s often the first word-of-mouth advertising you get. It’s also important that the job be done at a high quality level to keep those referrals going. Most insurance carriers will ask you to fill out extra paper work in addition to the usual invoicing or billing, and while nobody likes paperwork, it’s hard to stay in business without that regular supply of insurance company traffic in this field.

Supplies

The best part about running Detroit auto body shops is that they can obtain the parts for American cars fairly cheap. Probably cheaper than anywhere else in the world. You will additionally be able to get parts from the Original Equipment Manufacturer, which makes for even cheaper parts. Making sure you have a decent line of supplies is a big part of running a Detroit auto body shop.

Nine times out of ten, it’s bad news that brings you to the body shop. However, if you choose a experienced and reputable company, the experience doesn’t have to be awful. Detroit resident Parker Herring writes about his experiences with multiple Detroit Auto Body Specialists. Follow the link to find out what YOU should know before choosing a Detroit Auto Body Specialist.

categories: Auto Body,Body Work

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